Recycling paper Lab Report Example | Topics and Well Written Essays - 1500 words

Recycling paper - Lab Report Example Recycling paper It is estimated that recycling one ton of paper saves up to seventeen trees, seven thousand 26500 liters of water, 1400 liters of oil, 3.3 cubic yards of landfill and 4, 000 kilowatts of energy, and reduce green gas emissions by one ton of carbon equivalent. Paper as is known today was first made 2200 years ago in China by an official of the Chinese dynasty; he was known as Ts’ai Lun at Lei Yang. The paper looks at the three most significant usage and benefits of recycling paper. These include: †¢ Recycling leads to the conservation of natural resources as less tress need to be cut to make new paper, which in effect reduces the amount of greenhouse gases emitted to the environment †¢ Recycling also saves energy and water that could have been used during the manufacturing process of paper from virgin trees, below is a research study conducted in the UK, cementing this point †¢ Recycling frees these landfill areas to allow space for other types of trash that cannot be easily recycled. It is also important that such landfills are freed as the cost of land is today at a premium The report therefore seeks to review key developments in paper recycling over the last few decades which saw initiatives aimed at bettering recycling processes, innovations and education play a vital role in increasing recycling rates, the efficacy of certain processes and a surge in more defined corporate social responsibility. The paper looks at the three most significant usage and benefits of recycling paper. These include: Recycling leads to the conservation of natural resources as less tress need to be cut to make new paper, which in effect reduces the amount of greenhouse gases emitted to the environment Recycling also saves energy and water that could have been used during the manufacturing process of paper from virgin trees, below is a research study conducted in the UK, cementing this point Recycling frees these landfill areas to allow space for other types of trash that cannot be easily recycled. It is also important that such landfills are freed as the cost of land is toda y at a premium Introduction It is estimated that recycling one ton of paper saves up to seventeen trees, seven thousand 26500 liters of water, 1400 liters of oil, 3.3 cubic yards of landfill and 4, 000 kilowatts of energy, and reduce green gas emissions by one ton of carbon equivalent. Paper as is known today was first made 2200 years ago in China by an official of the Chinese dynasty; he was known as Ts’ai Lun at Lei Yang (Roth and George, 2000).   However, before Egyptians, Greeks and the Romans used Papyrus weed as a writing materials. This first piece of paper that was made by the Chinese official was rudimentary, rough, and very heavy, despite this shortcomings, this piece of craftsmanship was the stepping stone for production of paper that were much light, and very white. The use of paper cannot be taken lightly; it has immense significant contribution to human civilization and the growth of knowledge. In modern times paper finds use in a variety of uses, paper is use d as packaging materials in most industries, used in making tissue for usage in washrooms, used in production of newspapers for dissemination of information to the public. Moreover, papers are also used in the production of billions of textbooks and exercise books for billions of school going children and higher education purposes. The multiple uses of paper in different sectors human live and particularly the need to increase knowledge continually coupled with the benefit of environmental conservation necessitated recycling of papers. A German immigrant who had gained sufficient knowledge in papermaking first did this human desire in the United States in 1690; he made paper from left cotton wool and wood fiber. The processes The process of recycling paper passes through two important steps, the first is the collection stage, and the second most important stage after collection of paper waste is the processing stage. These two stages have various other sub processes, and they will b e discussed in these subsequent paragraphs. Collection This is the first step in the process of paper recycling, this is the most important and needs contribution from the users of paper, in this process bins containing waste paper should be strategically located in such that a way that users easily identify the bin and deposit waste papers in that bin. Figure 1 Bins that

Use of Metaphors, Exaggeration, and Alliteration in Beowulf :: Epic of Beowulf Essay

Use of Metaphors, Exaggeration, and Alliteration in Beowulf The epic poem Beowulf, written in Old English by Christian monks around 750 AD, is a wonderful adventure story about a warrior who kills ferocious monsters. The use of description and imagery enlivens the story, making it possible for a reader to really see in his or her mind the characters and events. Metaphors, exaggeration, and alliteration are three devices that together allow the reader to experience this poem which is quite different than most other poetry. A metaphor is a figure of speech in which a word or phrase that ordinarily means one thing is applied to another thing to suggest a likeness between the two. Metaphors are used extensively throughout the poem to paint a more colorful picture in the listener's mind. These metaphors are used in phrases called "kennings". A kenning is a descriptive, poetical expression used instead of a simple name for a person or thing. Beowulf is hardly ever called by his actual name. Instead there are many kennings referring to him, such as: "Prince of the Weders", "The Son of Ecgtheow", "The Geatish hero", and "The Lord of the Seamen". These kennings describe Beowulf to us in a more interesting way than just stating the hard facts. Without these kennings Beowulf would be less interesting and we would learn less about him. Anybody would say that describing or referring to a person by his or her name over and over again is boring. So the use of kennings and metaphors is very important in this long epic poem. Exaggeration is another device to make Beowulf a more interesting, entertaining, and dramatic poem. For example, even though this story is a fantasy, it is hard to believe that the character of Beowulf would be able to kill a monster like Grendel with his bare hands. Exaggerating Beowulf's bravery makes the story more exciting. Another exaggeration used to convince us how great our hero is, is the passage, "Over all the world, or between the seas, / Or under the heaven, no hero was greater." (671-672). This dazzles the listener with Beowulf's bravery. His bravery is again exaggerated when he jumps in the swamp wearing heavy armor to fight and kill Grendel's mother. It's unlikely even a strong warrior could win a battle with a she-monster in an underwater cave with a broken sword. But it adds to the excitement. In the line "The head of Grendel, with heavy toil; / Four of the stoutest, with all their strength, / Could hardly carry on swaying spear / Grendel's head to the gold-decked hall. Use of Metaphors, Exaggeration, and Alliteration in Beowulf :: Epic of Beowulf Essay Use of Metaphors, Exaggeration, and Alliteration in Beowulf The epic poem Beowulf, written in Old English by Christian monks around 750 AD, is a wonderful adventure story about a warrior who kills ferocious monsters. The use of description and imagery enlivens the story, making it possible for a reader to really see in his or her mind the characters and events. Metaphors, exaggeration, and alliteration are three devices that together allow the reader to experience this poem which is quite different than most other poetry. A metaphor is a figure of speech in which a word or phrase that ordinarily means one thing is applied to another thing to suggest a likeness between the two. Metaphors are used extensively throughout the poem to paint a more colorful picture in the listener's mind. These metaphors are used in phrases called "kennings". A kenning is a descriptive, poetical expression used instead of a simple name for a person or thing. Beowulf is hardly ever called by his actual name. Instead there are many kennings referring to him, such as: "Prince of the Weders", "The Son of Ecgtheow", "The Geatish hero", and "The Lord of the Seamen". These kennings describe Beowulf to us in a more interesting way than just stating the hard facts. Without these kennings Beowulf would be less interesting and we would learn less about him. Anybody would say that describing or referring to a person by his or her name over and over again is boring. So the use of kennings and metaphors is very important in this long epic poem. Exaggeration is another device to make Beowulf a more interesting, entertaining, and dramatic poem. For example, even though this story is a fantasy, it is hard to believe that the character of Beowulf would be able to kill a monster like Grendel with his bare hands. Exaggerating Beowulf's bravery makes the story more exciting. Another exaggeration used to convince us how great our hero is, is the passage, "Over all the world, or between the seas, / Or under the heaven, no hero was greater." (671-672). This dazzles the listener with Beowulf's bravery. His bravery is again exaggerated when he jumps in the swamp wearing heavy armor to fight and kill Grendel's mother. It's unlikely even a strong warrior could win a battle with a she-monster in an underwater cave with a broken sword. But it adds to the excitement. In the line "The head of Grendel, with heavy toil; / Four of the stoutest, with all their strength, / Could hardly carry on swaying spear / Grendel's head to the gold-decked hall.

Explain how the following link to your practice Essay

Bullying In my work place there is an anti bullying policy in place also all the children and staffs are educated on bullying and how it can affect people differently. The school also takes bullying very seriously and any accusations are dealt with straight away. Cyber bullying In my work place we have an cyber bullying policy also we educate the children and the staff on signs to watch out for and how to prevent it from happening also what to do if it does happen to you. The school also has posters in the ict room about bullying and where you can get help from. The school also send out leaflets so the parents can read them and educate themselves. Rewards At my work they are different rewards for different year groups and tasks. Some off the reward systems are ; star chart, this is mainly used on a 1-1 basis to help the child concentrate on the tasks set for them. Cloud and rainbow this is a whole class reward as it is not just focused on one child, if a child is behaving well they can go on the rainbow but if the child is not completing a task they will go on a cloud. There is also house points when a child is doing well they will get a point for their team and at the end of the week the points are added up throughout school and the team with the most points are moved along in the race. The team at the end of the year who wins the race will get a reward each. Sanctions There are different sanctions depending on the severity of the situation. One of the main sanctions is that if you are told more than once about something your name will go on the bored and if you still continue to misbehaving you will get a tick against your name, three ticks and you will spend playtime and dinner time in class doing extra work. Impact on personal factors This all depends on the situation for example; A child could be going through bereavement and they may act out e.g anger,  lashing out, withdrawn. If the school knows about an incident occurring they will take the child to one side and explain what has happened and how they might feel but that they can always talk to them if needed. Managing pupil behaviour They are different methods when dealing with pupil behaviour depending on the situation. If the child has additional needs they may be behaving differently due to confusion or anger. Two of the methods that are used most in my school are setting up a 1-1 support and also have a reward chart. Inclusion In my work place we try and treat everyone with respect and try and involve everyone no matter what. One of the ways we do this is buy changing the lesson plan so it can fit to the needs of the individual also if there is any other additional equipment needed such as a chair cushion it will be provided. Training Training is provided to all members off staff. If there is any additional training that is needed it will be provided such as first aid and food hygiene.

The Importance of Numeration and the Application of...

The importance of numeration and the application of counting has been present since the beginning of human intelligence. The usage of numbers has undoubtedly evolved significantly as the needs of society have become more and more complex and specific. The intricate business world calls for extensive record keeping and the appropriate communication of financial information to it’s respective parties, which is why accounting came to be. Accounting is universally known as â€Å"the language of business†; in the modern business world accounting revolves around four main financial statements. These statements are known as: the balance sheet, the income statement, the statement of retained earnings and the statement of cash flow. This however, is modern accounting, it has evolved significantly since it first commenced in ancient civilizations. Its hard to say when accounting exactly began, due to the fact that it is centered around the idea of numbers and keeping track of val ues. Some would argue that accounting began as soon things were numbered and these values were written down, while others believe that it took more regulation and organization of this record keeping in order for it to be officially considered as accounting. It is said that accounting originated in ancient Mesopotamia, its development was parallel to the progression of money, counting and writing, due to the fact that accounting is the combination of all three areas of study. The trading in the mesopotamian

Swot Analysis Marketing Planning Process - 1987 Words

Introduction This essay will critically evaluate the contribution that SWOT framework has brought to the marketing planning process. The essay will firstly explain the importance of SWOT used as an analysis tool in the field of marketing and concisely introduce the definition of SWOT along with the case of Coca Cola Company as an example. Next, the disadvantages and advantages of SWOT framework will be discussed in order to realize how the model was used in reality and theoretically. After that, there will be a few cases of SWOT being misused by the managers and marketers. Subsequently, the possible solutions of how the model can be used more effectively and efficiently will be given. The definition of SWOT Marketers consider internal auditing when they want to learn more about the situation within the organization, while investigate the external audit when they long for the information about outside environment. One of the tools that can help marketers to realize the internal and external factors of an organization is SWOT analysis framework. (Wood, 2007) The origin of SWOT can be traced back to 1960s during a seminar in Zurich and the framework was originally introduced by researches of Harvard University (Learned et al., 1965). The acronym for SWOT is strengths, weakness, opportunities and threats. Strengths are a firm’s resources and capabilities that can be employed as a foundation to facilitate it to achieve objectives and mitigate threats (Wood, 2007). For instance,Show MoreRelatedSwot Analysis Of Marketing Planning Procedures1303 Words   |  6 Pages The SWOT Analysis and its Importance in Marketing Planning    Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order to run a thriving business, you must be very knowledgeable about your customers, operation, competitors and the environment.  When it comes to market planning  many important factors must be taken into consideration. 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The Effects Of Reinforcement On Treating Disorders And...

The use of reinforcement has been shown in multiple studies in treating disorders such as anxiety and substance use. It is most commonly used during behavioral cognitive therapy to change people s way of thinking and actions. The outcomes of reinforcement in these treatments have shown an overall positive effect with the disorder being shown at a lesser degree or disappearing completely. Reinforcement is described as the process by which a stimulus increases the probability that a preceding behavior will occur again according to the Essentials of Understanding Psychology, 10th Edition, by Robert Feldman. Different researchers have used varying techniques of reinforcement to best suit a subject or experiment. There is positive†¦show more content†¦Through thorough research, I have found that reinforcement in actuality has been known to better adjust an individual s behavior in a positive light when it comes to treating disorders. Most commonly reinforcement has helped address effectively social and behavioral issues. An anxiety disorder is described as the occurrence of anxiety without an obvious external cause that affects daily functioning. It occurs in four major forms panic disorder, phobic disorder, generalized anxiety disorder, and obsessive-compulsive disorder. In a research study by Phillip Kendall in 1994, an investigation on psychosocial treatment with forty-seven children aged nine to thirteen with anxiety disorders was done. Kendall felt this particular study was important because adults were mostly likely to seek help for the child who behaves aggressively while overlooks the child that showed inadequate social skills. Mostly due to the fact that children were normally anxious about several aspects of life and saw anxiousness as part of a regular function in their children. Though anxiety is a natural process in children it becomes a serious issue when it negatively impacts a child development and in turns causes psychological distress for the child as they progress into adulthood. I n Kendall s study, he compared a sixteen session cognitive-behavioral treatment group with a

Groupon Analysis Free Essays

string(71) " number of variables and to identify the underlying common dimensions\." 1. Research process As the secondary data on evaluation of customers in Vietnam with regard to groupon are not available, the method to be used in this study is almost research employing a combination of qualitative and quantitive approaches. Problems de? nition Quantitive research Research design Qualitative research Questionnaire online survey Sampling Fieldwork Data analysis Managerial implications Figure : the stages of customers evaluation research Normally the starting point of any research process is the research problem and research objectives. We will write a custom essay sample on Groupon Analysis or any similar topic only for you Order Now The next stage is to design plans of getting information of both quantitive and qualitative ? gures. Then the the objectives transform in to questionnaire. In the survey both quantitive and qualitative questions are used. Multiple choices with scale measure is used on the other hand question with open answers are use to identify the quantitive problems. Information to be obtained should be determined prior to the building of questionnaire. Table 1 shows how information is to be collected. Each variable have 5 question to determine. Variables Reliability! Who to ask Customer! What to get How is the customer valuation of groupon companies’s reliability ! How is the customer valuation of groupon companies’s responsibility!! How is the customer valuation of groupon companies’s assurance! How is the customer valuation of groupon companies’s empathy! ! How is the customer valuation of groupon companies’s tangibles! Responsibility Customer Assurance Customer Empathy! Customer! Tangibles Customer! The next step after questionnaires were designed and sampled, ? eldwork was executed that involved the completion and return of questionnaire. Data analysis can start after the returned questionnaire were checked. Finally, the research process ends with the most important part that is the managerial implications. 2. Quantitative study The purpose of the quantitative study is to identify the relationship between 5 factors reliability, responsibility, assurance, empathy and tangibles and the quality of groupon companies’s services. The details about sampling, data collection and data analysis methods are described in the next part. a. Sampling †¢ Sample size: a sample of 390 people was drawn from residents living or working in some districts in Hanoi and some part of districts 1 Ho Chi Minh city. 90 people answered some question to classify in 3 groups which are the people have used groupon service, the people never use groupon service but they know about it and the people never use groupon and do not know anything about it. As expected, 50 percents of people who were asked to do survey are student because large number of people who use groupon to buy product and services is low inco me people; 30 percents of that is white collar worker the reason is that they have to work with computer and internet in plenty hours in a day and they want to buy product with low cost lso and the last group of people the survey focusing on is housewives which is have 20 percents in total sample. Sample should include both women and men, belonging to 5 groups of age (from 18 years old to over 55 years old). †¢ Selection criteria: the selection criteria for those participating in the study were age (between 18 and over 55 years old), income ( at least more than 1 million Vietnam dong per month), ability to use computer and the internet ( because almost all groupon companies are working base on internet environment). In addition, respondents should not be acquaintances of each other because they can share the same attitude about some services and companies. b. Data collection The questionnaire consists of 25 questions to determine 25 items which belong to 5 factors. These factors were developed from the study model Serqual . The Likert ? ve-point scale was used for those items that aimed to measure consumer’s evaluation and felling. †¢ Factors 1: reliability have 5 questions which were designed to explore customer’s belief †¢ Factors 2: responsibility was aimed to ? d out the felling of customers about responsibility of the companies whether they can respond the requirement of customer immediately or with some delays. This factor was determined by 5 questions †¢ Factor 3: Assurance is the factor which have 5 question to measure the security of the companies’s service. †¢ Factor 4: empathy use 5 question to explore if the staff of companies try to help and understand customer or not. †¢ Factor 5: tangible have 5 question to determine like the last 4 factor. Those question use to evaluate the appearance of the companies such as the website, voucher or uniforms of staffs. Every question uses multiple choices with ? ve-point scale from 1-5 which mean terrible, poor, average, very good and excellent. The questionnaire was translate into Vietnamese and pre-test on 5 respondents to ensure the correct understanding and the ease of answering. Pretest results were satis? ed. The questionnaire were distributed to 730 persons in Hanoi and Ho Chi Minh city via online survey which is designed by Google and send by email, direct message and social networking(Facebook, Twitter). (Appendix Phu luc bang hoi ) Of 730 person sent survey 390 returned result, of which 163 were usable (163 respondents use groupon as the media to shopping). The valid questionnaire must (1) not having more than ? ve missing values; (2) not selecting all â€Å"1† or all â€Å"5† for all questions. The distribution of questionnaires and the collections of returned ones were carried out from 8th October to 20th October 2012. c. Data analysis Answers from the respondents were reviewed for completion and usefulness. Accepted questionnaire were coded and the raw data input in the SPSS package version 20 for Mac. The reliability of measurement scales was evaluated using Cronbach’s alpha value. A scale is reliable if the alpha is higher than 0. 6. Descriptive analysis is used to describe the variables in term of frequency. Due to the small size sample, subgroup analysis is not meaningful. Analysis variance (ANOVA) or cross tabulation results therefore were not used. The lis of codi? ed variables is shown in Appendix phu luc cac bien Factor analysis was used to reduce the number of variables and to identify the underlying common dimensions. You read "Groupon Analysis" in category "Essay examples" Factor scores were then analyzed using multiple regressions, through linear relationships between a dependent variable and various independent variables (predictors) were determined. 3. Results 3. 1 Sample pro? le Groupon-buying discount products or services online are consumed by a large number of population due to the development of the internet past 10 years. Sample includes 46 men and 117 women, aged from 18 to over 18 years old with the majority being the age group of 18-24 years old. Of 162 respondents 20. 2% using groupon for their work, 64. 4% using for their personal purpose and 15. % using groupon to buy products and services for both purposes which are personal and work. More than 60% of people who are asked have a low income which is less than 5 million Vietnam dong per month, it can be reasonable when most of groupon customer have a low income and it may explain that price is very importance when they decide to buy somethine. And a large number of the respondents are stu dent which are a young generation. They can easily using internet and modern way of shopping. Figure : Gender distribution Figure : Purpose distribution 15% 28% 20% 72% 64% Man Women Personal Work Personal and work Figure : Age distribution Figure : Monthly income 1% 7% 13% 16% 11% 12% 79% 9million 5-9 million other 61% 18-24 25-29 30-40 40-50 Figure : Job distribution 150 100 50 0 Student New employee Employee Housewife Other Table show the demographic characteristics of the sample with regards to gender, age, income, job and voucher’s value. Table : Summary samples’s characteristic Percentage (n=162) Female Gender Male 18-24 25-29 Age 30-40 40-50 less than 5 million 5-9 million Monthly income more than 9 million other Student New employee Jobs Employee Housewife Other 1. 500. 000 11% 16% 69. % 12. 3% 15. 3% 1. 8% 0. 6% 17. 8% 69. 9% 9. 2% 1. 8% 1. 2% 7% 1% 61% 12% 28% 79% 13% 72% 3. 2 Descriptive analysis In the study, ? ve factors were used to measure customer evaluation and felling. For the statistical purpose all variables were described in term of frequencies (percentage) and average values (means). Finding related to customer’s evaluation and fellin g are summarized in tables. a. ! How customers trust groupon companies services in Vietnam, those thing can show up by some factors such as the quality of products what companies guaranteed and the punctuation of delivery. Consequently, the result will show how customer believe in companies and their goods. Groupon companies always sale all product with a very cheap price so this factor explore how is the customer’s belief. Table : Customer’s belief in groupon companies Percentage (n=163) Terrible/ poor 2. The customer’s belief in discount price 3. The customer’s thinking of products and services qualities 4. Delivery’s punctuation 5. Customer care staffs’s knowledge 6. Customer care staffs’s respond 22. 6% 21. 5% 17. 8% 19. 6% 22. 7% Very good/ excellent 30. 7% 31. 3% 55. % 42. 9% 34. 7% Average value (means) 3. 08 3. 10 3. 53 3. 29 3. 21 As can be seen that customer belief indicator is more than 3 but still below than 4. The respond ents accepted and trust those companies. b. How customers evaluate the responsibility of Vietnamese groupon companies: Online shopping is very different from traditional shopping because clients can pay money and have goods or services immediately so that responsibility is a very important factor to rate ? rms’s qualities. It can be seen that customer evaluate ? rm’s after sale service is poor . It is probably due to many groupon companies in Vietnam think that responsibility which is taking care customers after they had bought products and service belong to suppliers, they only have to sale goods. It may lead to 47,9% of respondent thinks ? rm’s responsibilities are terrible and poor. Table : Response to companies’s responsibility Percentage (n=163) Terrible/ poor 7. Staffs’s enthusiasm 8. Companies solve your problems actively 9. Hotline for customer care 10. Recheck customer’s information to ensure fast and correct delivery 11. After sales services 16. 6% 26. % 31. 3% 23. 9% 47. 9% Very good/ excellent 40. 5% 27. 6% 33. 8% 44. 1% 19. 6% Average value (means) 3. 28 3. 08 3. 06 3. 29 2. 60 From the table it can be concluded that ? rm’s responsibility is acceptable but they some aspects are poor for instance hotline and after sales services. c. How customer rate companies’s assurance: Not as tradition transactions, online shopping sh ould have a more secure transaction. Most of payments for groupon company are electronic payment which have many potential risk. As the result keep customers’s personal and payment data is very essential. Vietnamese people do not care much about security but in the modern life but when credit card, online wallet etc†¦ are becoming more popular everyday it has to be a factor to evaluate service qualities Table : Customer evaluation of transaction assurance Percentage (n=163) Terrible/ poor 12. Trading process is quick and exactly 13. Privacy of transaction 14. Company always keep clients’s data safe 15. Contrasts are sensible and clear 16. Reputation of companies 22. 1% 10. 4% 17. 2% 11. 7% 14. 7% Very good/ excellent 44. 1% 56. 4% 52. 5% 55. 2% 40. 5% Average value (means) 3. 33 3. 9 3. 54 3. 60 3. 29 Every items belonging to assurance factor are shown on the table. It is believed that respondents rate this factor pretty good. d. How companies and their staff empathize customers: This factor was designed to uncover customer’s felling about companies’s empathy. There is an idiom that â€Å"customers are always right† so that communication between seller s and their customers is very importance . Those 5 questions explore how respondent think about staff attitude and empathy. Table : Customers’s evaluation of companies’s empathy Percentage (n=163) Terrible/ poor 17. Staffs’s behavior and attitude 18. Companies’s staff pay attention of customers’s private requirement 19. Customer always feel convenient and satisfied of services 20. Company makes improvement after client’s complain 21. Clients don’t have to wait for a long time to user service 14. 1% 27. 6% 21. 5% 31. 3% 21. 5% Very good/ excellent 46. 7% 35. 6% 33. 1% 20. 9% 41. 1% Average value (means) 3. 37 3. 09 3. 14 2. 88 3. 31 The table show that customer’s evaluative criteria is uneven, some items have a high value some is quite low. Respondents evaluate that improvements of company after their complain are poor, 31. 3% think that it terrible and poor. e. How is the tangibles of companies: Although almost all groupon companies do not impress their customer by a fancy shop or building but there are some aspects to evaluate their tangibles such as their vouchers and websites whether they are beautiful or ease of recognizing. Respondents think that about these 2 things groupon companies do well and they probably appreciate that. However there is a aspect having a low evaluation by respondents which is staffs’s uniform. It can be a result of companies category which is online company because of that they do not think staff’s uniform is the serious problem. Table : Customers’s evaluation of companies’s Tangibles Percentage (n=163) Terrible/ poor 22. Transaction place 23. Vouchers design 24. Website designed 25. Staff uniform 26. Transporters have transportations to deliver products to clients quickly and safe. 19% 11. 6% 8. 6% 33. 2% 16. 6% Very good/ excellent 45. 4% 59. 5% 64. 4% 24% 46. 6% Average value (means) 3. 42 3. 66 3. 74 2. 85 3. 41 4. 3 Factors in? encing groupon services quality a. Evaluation of the measuring scales In the reliability analysis, items that have total-item correlation smaller than 0. 6 were removed from the scales but in this sample there is no variable was eliminated. All items were tested for reliability. The resulting Cronbach alpha of each scale is presented in Table . Table : Alpha values Codi? ed variables Reli1-Reli5 Res1-Res5 Assu1-Assu5 Emp1-E mp5 Tan1-Tan5 Number of items 5 5 5 5 5 Alpha value 0. 804 0. 831 0. 863 0. 826 0. 856 Measurement Scale Reliability! Responsibility Assurance Empathy! Tangibles b. Factor analysis Twenty four variables were submitted for factor analysis. The extraction method used was Principal Axis Factoring, accepting all Eigen values which are higher than 1. The rotation method was Oblimin with Kaiser Normalization; rotation was coverged in 9 iteration. The factor analysis resulted in e Component 1 Tan1 Tan2 Emp5 Tan5 Tan3 Tan4 Assu3 Assu2 Assu4 Emp1 Assu5 Emp4 Res5 Res3 Emp3 Emp2 Res4 Reli5 Res1 Reli4 Res2 Reli2 Reli1 Reli3 Assu1 Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 9 iterations. 2 0. 767 0. 760 0. 742 0. 714 0. 699 0. 561 0. 803 0. 771 0. 732 0. 552 0. 542 3 4 5 0. 521 0. 708 0. 609 0. 580 0. 550 0. 502 0. 524 0. 772 0. 754 0. 723 0. 564 0. 784 0. 746 0. 549 Eigen values and variance of each factor are indicated in Appendix Ph? l? c Eigen. The factor correlation matrix (Appendix Ph? l? c ma tr? n tuong quan) illustrates that the correlation between factors is insignificant (correlation coefficient are smaller than 0. ). This is an underlying assumption required for multiple regression. For those variables that load on two factors, the higher load on two factors, the factor with higher value is selected. However if loading difference is not significant (that is not more than 0. 3) the variable will not be used for multiple regression (Tan4 and Emp2). Table Nr :Factor nomination Factor name Transaction place Vouchers design Clients don’t have to wait for a long ti me to user service 1 Tangibles Having transportations to deliver quickly and safe. Website designed Staff uniform Company always keep clients’s data safe Privacy of transaction 2 Assurance Contrasts are sensible and clear Staffs’s behavior and attitude Reputation of companies Company makes improvement after client’s complain After sales services 3 Responsibility Hotline for customer care Customer’s convenience and satisfaction of services Attention of customers’s private requirement Customer care staffs’s respond Staffs’s enthusiasm 4 Staff quality Customer care staffs’s knowledge Companies solve your problems actively Factor component Nr Factor name Factor component The customer’s thinking of products and services qualities 5 Reliability The customer’s belief in discount price Delivery’s punctuation The above 5 factors were considered independent variables in the multiple regression model and the dependent variable was â€Å"Quality of groupon service†. Multiple regression results are presented in the next section. c. Multiple regression Multiple regression is use to identify the relationship between the dependent variable and many independents variables. The multiple regression model has the following form: Y= ? + ? 1X1 + ? 2X2 + ? 3X3 + ? 4X4 +†¦.. + ? nXn The relationship between the dependent variable â€Å"Quality of groupon service† and the factors identified through the above factor analysis is determined using multiple regression. Table shows the variance of this analysis. Tab How to cite Groupon Analysis, Essay examples